Creative Artists Agency

  • CAA Acquires Brand Rapport & Synergy Extends Canterbury Link

    Sponsorship Agency Brand Rapport has been acquired by CAA Sports, a division of leading entertainment and sports Agency Creative Artists Agency (CAA). The award-winning London-based Agency has handled sponsorship consultancy and activation in both rugby codes including Allianz and LV. The company will now operate as CAA Sports Consulting London. 25 employees will be based in CAA’s London office in Hammersmith. Working under the leadership of Global Head of CAA Sports Consulting Greg Luckman,...

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  • Sotic Gets A Grip On New Creative Agency

    Leading digital sports Agency Sotic have announced their acquisition of a majority stake in design Agency Byelateral and the formation of a new breed of design sports Agency, Grip Creative.The new business is headed up by Byelateral founder Robin Bye and specialises in Creative design and campaign management to the sports industry. Utilising Sotic’s  technological knowledge, the new venture is able to deliver fast and effective digital campaign services across multiple platforms, including re...

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  • Grip Launched At Expo

    Grip Creative launched today at Rugby Expo 2011 that is currently being held at Twickenham Stadium. Leading digital sports Agency Sotic have announced their acquisition of a majority stake in design Agency Byelateral and the formation of a new breed of design sports Agency, Grip Creative. The new business is headed up by Byelateral founder Robin Bye and specialises in Creative design and campaign management to the sports industry. The new venture is able to deliver fast and effective digital cam...

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  • Colleagues Mourn Sponsorship Expert Andy Kenny

    Tributes have been paid to Andy Kenny, the head of CAA Brand Consulting London, a sports marketing subsidiary of Creative Artists Agency, following his sudden death at the end of last year. This article was published by Sportcal last week. Kenny, who was 42, suffered a fatal heart attack in the week before Christmas. A popular and widely respected sponsorship executive, Kenny had led CAA's UK-based sports and entertainment operation, formerly known as BrandRapport, since the start of 2016, servi...

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  • Dallaglio Appointed To New BBH Sport Division

    London-based Creative advertising Agency Bartle Bogle Hegarty (BBH) have appointed World Cup-winning rugby star Lawrence Dallaglio as head of business development, following the launch of a dedicated sports division. BBH Sport launches with four founding clients – Virgin Media Commonwealth Games, Weetabix, the Rugby Football Union (RFU) and Rugby World Cup 2015 – along with ongoing assignments from Adidas. According to BBH Sport’s official website, the Agency "will target sports brands, s...

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  • Pontypool RFC Win Major International Website Award

    Pontypool RFC have been recognised alongside the likes of the National Football League (NFL) and Major League Baseball (MLB) for having one of the best sports websites in the world. The SSE Swalec Championship club have won a Webby Honouree Award for the Best Sport Website from the International Academy of Digital Arts and Sciences (IADAS) – an award described by The New York Times as the ‘Internet’s highest honour’! The club was chosen out of almost 13,000 entries from 65 different coun...

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  • Celerity Acquires Two Rugby Agencies

    Celerity Group has expanded by taking over a rugby Agency founded by All Blacks legend Craig Dowd and another based in Ireland. Celerity, which is a multidisciplinary consultancy started in April 2011, has acquired Daragh Geraghty’s rugby specialist Agency Icon Global Sports Management and Craig Dowd’s New Zealand-based Merlin Sports. The company offers representation, events management, consultancy and professional services to players, coaches and clubs and its chief executive Allan Reeves...

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  • First Utility Enlist Agency To Make Most Of SL Sponsorship

    Super League title sponsors First Utility have enlisted Hatch Communications to help create sponsorship campaigns and make the most of its deal with the competition. Hatch was appointed following a non-competitive pitch and will use Creative PR and experimental activity to interact with rugby fans and raise awareness of First Utility's competitive energy tariffs. First Utility is in its second year as Super League’s title sponsor this season. First Utility PR manager Alec Stanwell said: "We sa...

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  • brandRapport Announce Change Of Ownership

    Sports and entertainment Agency brandRapport has announced a change of ownership, along with a revamp of the company itself. brandRapport has plenty of experience working within rugby, involved with sponsorship of the LV= Cup, the RaboDirect Pro12 (before the title sponsor removed stepped down at the end of last season), and Allianz and their sponsorship of Saracens. The company, which has offices in London, Hong Kong and Singapore, said its senior management have completed a buy out of the busi...

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  • RFL Extends Partnership With Sponsorship Agency Essentially

    The Rugby Football League has signed a new three-year partnership with sponsorship Agency Essentially. The Agency’s partnership with the RFL has been extended after the two worked closely during a highly productive initial 18-month period, which saw marquee brands such as Singha Beer, Specsavers, Go Daddy and Gatorade become associated with Rugby League World Cup 2013. The partnership has also benefitted the domestic game in England already, with a host of new brands becoming involved in the s...

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