China Rugby Union

  • Premiership Rugby To Be Broadcast In China

    Aviva Premiership Rugby will become the first club Rugby Union tournament to air on national television in China after a four-year contract agreed by Premiership Rugby’s media rights agency RDA and the Chinese free-to-air sports broadcaster CCTV5+. Starting with Leicester Tigers v Saracens on Sunday 24 December, this ground-breaking agreement takes the global distribution of the top flight of English Rugby to almost 600 million households worldwide. In partnership with Beijing Elite Rugby, who...

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  • World Rugby's China Deal With Ali Sports On Hold

    ... of sweeping changes in mainland sports governance. World Rugby CEO Brett Gosper said at the HK Sevens last week that gradual changes implemented by China sports minister Gou Zhongwen has trickled down to various sporting bodies in the country and the China Rugby Union is one of those affected. He said the programme, launched in April 2016, has been suspended for about two months – slowing down what was already a programme moving at snail’s pace. “We signed an agreement with Alisport to wo...

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  • Tier 1 Nations To Gain £19m Each From France 2023

    Rugby Union’s tier one nations are set for a £19m (€21.5m) windfall each from the 2023 Rugby World Cup in France. Gavin Mair in The Telegraph wrote this week how the £350m (€395.5m) guarantee from France 2023 will be shared with the ten tier one nations sharing £192.4m between them. The 10 tier-one countries - England, France, Ireland, Scotland, Wales, Italy, South Africa, New Zealand, Australia and Argentina - are expected to share a record payout from World Rugby while remainder will...

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  • Alisports Provides Conduit For RugbyPass and World Rugby's China Expansion

    Two news items this week focus on Alisport as a key component in Rugby development in China. RugbyPass, the Singapore-based OTT digital TV broadcaster has completed a deal which will see Alisports become their local digital partner until 31 December 2017. And World Rugby chiefs were in China to official launch their partnership with Alisports that was first announced at the Hong Kong Sevens in April: a 10-year, US$100 million (£82m) investment initiative aimed at unlocking the nation’s Rugby...

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  • 10-Year Alibaba Alliance To Set Off China Rugby Explosion

    World Rugby has announced a 10-year strategic partnership with Chinese e-commerce giants Alibaba, which it claims will see the company make a long-term investment in growing the sport in the nation through TV coverage, major event hosting, participation development and retail. The agreement, brokered by CSM Sport and Entertainment, was revealed by outgoing World Rugby chairman Bernard Lapasset at the HSBC Hong Kong Sevens last weekend. He was joined by Alibaba executive vice-president Joe Tsai a...

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  • Women's Sevens Series Launched

    The International Rugby Board has announced the first ever IRB Women's Sevens World Series. The global series will feature rounds in UAE (Dubai), USA (Houston), China (Guangzhou) and Netherlands (Amsterdam). The system mirrors the men's Series, with each 12-team event featuring six core teams who will play across all four events and six teams who will be invited based on regional tournament rankings, reflecting the IRB's strategic aim to mix the top teams in the world with the best up and comin...

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  • Discovery Invests In RugbyPass

    Discovery Communications has revealed that it has acquired a minority stake in RugbyPass, the digital content platform providing Rugby action from across the globe to viewers in Asia. RugbyPass offers Super Rugby, Aviva Premiership, European Champions Cup, Rugby Championship and other international matches in Rugby Union and Super League and NRL content in Rugby league and content from Discovery-owned Setanta Sports Asia will now also be available to RugbyPass subscribers. The platform was launc...

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  • Super 7s Latest Idea To Woo US Audiences

    Plans were announced this week for an ambitious professional Rugby Union sevens competition featuring 48-minute matches, kicking off in the US next year The Guardian has reported. The Super 7s format was trialled in Philadelphia in 2014 with a game between teams from New York and Canada. The new concept is designed to broaden the appeal of sevens Rugby Union to US TV audiences away from the traditional one- or two-day tournament model, involves interchangeable squads of 16 to 21 players playing...

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  • Ian Webster - Rugby Expanding Rapidly

    Sports marketing expert and senior lecturer at the Centre for the International Business of Sport (CIBS) at Coventry University, Ian Webster, writes for Running Rugby about the growth of Rugby Union worldwide and the economic impact that has had on the sport. The CIBS has produced economic impact reports for MasterCard Worldwide and has concluded that Rugby is in good health, with global participation in the sport increasing significantly. Europe experienced 22 per cent growth between 2007 and...

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  • Rhino Kit Out Varsity Teams

    Rhino Rugby is to supply both Oxford and Cambridge men’s and women’s sides in their respective games at Twickenham this year as the first of a three-year kit deal with Varsity Match Co. Ltd. The Varsity Match is one of the oldest sporting fixtures in the world, dating back to 1872, and Rhino has signed a three-year-deal to supply teamwear and a new range of sport and lifestyle clothing for both Oxford University RFC and Cambridge University RUFC. Reg Clark, Rhino Rugby CEO, and a former Oxfo...

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