CAA Brand Consulting London

  • CAA Acquires Brand Rapport & Synergy Extends Canterbury Link

    Sponsorship agency Brand Rapport has been acquired by CAA Sports, a division of leading entertainment and sports agency Creative Artists Agency (CAA). The award-winning London-based agency has handled sponsorship consultancy and activation in both rugby codes including Allianz and LV. The company will now operate as CAA Sports Consulting London. 25 employees will be based in CAA’s London office in Hammersmith. Working under the leadership of Global Head of CAA Sports Consulting Greg Luckman,...

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  • Colleagues Mourn Sponsorship Expert Andy Kenny

    Tributes have been paid to Andy Kenny, the head of CAA Brand Consulting London, a sports marketing subsidiary of Creative Artists Agency, following his sudden death at the end of last year. This article was published by Sportcal last week. Kenny, who was 42, suffered a fatal heart attack in the week before Christmas. A popular and widely respected sponsorship executive, Kenny had led CAA's UK-based sports and entertainment operation, formerly known as BrandRapport, since the start of 2016, servi...

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  • O'Toole Swaps London Irish For Worcester

    Worcester Warriors have announced that London Irish's commercial director Jim O'Toole has been appointed as the club's new chief executive officer. O'Toole has held the position of commercial director at London Irish permanently since June 2013 after initially joining the club as a consultant and he will begin his tenure at Sixways on 1st March 2015. He joins the Warriors with over 25 years of experience in the sports industry. O'Toole was a founding director of Premiere Consulting in 1996 ...

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  • Wasps Do Away With 'London' Prefix

    Aviva Premiership side Wasps have dropped the 'London' prefix from their official name and from next season they will once again be known as just Wasps. The decision is likely to have been made in order to establish a clearer Brand and to capitalise on marketing opportunities, though the revertion to the club's traditional name will likely please supporters. The club became known as 'London Wasps' in 1999 after the game turned professional in an attempt to distinguish the senior team from the am...

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  • Accenture Extends Six Nations Partnership

    Following the success of an initial two-year agreement, Accenture - the global Consulting firm - has renewed its sponsorship as the official technology partner to the RBS 6 Nations for a further four years. Over the period, Accenture will intend to enhance and improve the existing projects in order to continue to enrich the digital fan experience and add value to the Championship. Accenture created the official RBS 6 Nations mobile app in 2012 and 2013, and will do so again each year until 2017...

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  • Accenture to Run 6 Nations App

    Accenture is to become the RBS Six Nations’ official technology partner.  The deal is set to run over the 2012 and 2013 Six Nations. The agreement sees the global management Consulting, technology services and outsourcing company deliver the official championship mobile app. The app will provide Six Nations fans with access to team news, statistics, video highlights and up-to-the-minute scores throughout the Championship. John Feehan, chief executive of the RBS 6 Nations, said: “Through a c...

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  • Brains to Sponsor Premiership New Boys

    Welsh brewers S.A Brain and Co Ltd has become the main shirt sponsor of London Welsh RFC, in a deal designed to grow Brains’ business outside of Wales. The agreement, which starts this month, is a three year deal which will see the teams playing shirts printed with the Brains Beer logo (pictured). Richard Davies, sales and marketing director at Brains said, “This is the start of a partnership that will spearhead our strategy to grow our business outside of Wales, and what better way to do it...

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  • RFU Secures London Sevens Title

    The Rugby Football Union (RFU) today announced a new strategic partnership to expand and extend its existing relationship with Marriott Hotels & Resorts for the next four years. The alliance sees Marriott Hotels & Resorts become the new title partner of the Marriott London Sevens and an official partner of England Rugby, making the Brand a key supporter of the RFU and building on its existing presence at Twickenham Stadium, with the London Marriott Hotel Twickenham. Following the success...

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  • IRFU Confirms Six-Year Canterbury Deal

    The Irish Rugby Football Union has confirmed that Canterbury of New Zealand will become the national team’s new kit supplier from the autumn. The sports clothing Brand has signed a “multi-million euro” six-year deal that begins on 1 September and lasts until 2020 and the first sighting of the new kit in action will be at the Aviva Stadium on Saturday 8 November against South Africa. The announcement is official confirmation of the news brought to you in Running Rugby back in September and...

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  • Tigers Invest In New Solution

    Leicester Tigers have invested in a new financial and professional services solution from Access; a Consulting, software and solutions provider, serving the mid-market. Tigers have replaced their existing Sage 50 system with Access Dimensions & FocalPoint as it looks to improve core information within the organisation. Currently staff use fax, telephone calls, numerous spread sheets and hard copies of information to monitor operations, so bringing all the information together should prove la...

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