Bern

  • EPCR Appoint Two Circles

    ... assist EPCR in establishing a new approach to their marketing activities, enhancing fan engagement and increasing the number of potential commercial opportunities. Two Circles, whose partnership with EPCR will be managed from its Switzerland office in Bern, has considerable experience across EMEA and North America enabling major sports bodies gain a better understanding of their audiences, using this knowledge to increase engagement and commercial returns through effective marketing. Ian Tresed...

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  • Cashing in on the World Cup

    ... economically beneficial sports events in the world, bringing in a potential £2.1bn for the host nation. The survey says that despite the huge benefits to the host nation, capital expenditure costs are among the lowest for an event of its size. IRB Chairman Bernard Lapasset said: “The report confirms that the tournament is now the third biggest in the world in terms of spectator attendance and the influx of international visitors.” Lapasset added that the economic benefits are principally d...

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  • Music lessons

    ... county in Munster, while keeping the music accessible and upbeat.” At St Helens, their man on the PA, Stewart Whitfield, details their music choices kicking off with “Who Let the Dogs Out” by the Baha Men to introduce the Saints’ dog mascot St Bernard. Then it’s “O Verona” from the soundtrack to the Baz Luhrmann film, William Shakespeare's Romeo and Juliet, which helps to build up to the kick-off, as does “Bolero” from the soundtrack to the Baz Luhrmann film Moulin Rouge, acco...

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  • Moves - Andrew Jepson

    ... Development Officer, and a long time resident of Italy, has been appointed as Rhino Rugby’s sales agent in that country. Prior to his work with the RFU from 1993 to 2000, Jepson spent eight years in Italy as club coach and development officer for RC San Bernedetto. Since returning to the country he has worked with both the Viadana and Fermo clubs in a variety of coaching and administration roles, in addition to running his own coaching and business training consultancy. He was a liaison offic...

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  • Mascots Give Clubs a Cuddly Connection

    Go to almost any Aviva Premiership or Engage Super League game and you will see the ubiquitous mascots drumming up support. They have become as familiar as many of the players over the years – Ronnie the Rhino, Sarrie the Camel, St Bernard and Digger the Irish Wolfhound  (pictured above) to name a few.According to marketing expert Carl Hopkins they should now be seen as an intrinsic part of a club’s offering. “A sports club has a brand and a brand is a personality – the mascot is the ma...

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  • Money Makes The World Cup Go Round

    ... another four years but figures from the 2011 tournament show that the massive financial boost rugby union’s showpiece event has on the host economy is undoubted. Next time round the festival returns to England.International Rugby Board (IRB) chairman Bernard Lapasset praised the 2011 event in New Zealand as being "exceptional" and said that it had met all its targets. Commercial income - including broadcast, sponsorship and travel and hospitality revenues – is reported to have delivered an...

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  • Beaumont Misses Out On IRB Top Spot

    Bernard Lapasset (pictured) was re-elected on Monday as chairman of the International Rugby Board (IRB). Lapasset narrowly defeated former England captain Bill Beaumont 14-12 in a vote carried out by the IRB Council members. This will become the Frenchman’s second term in office, which begins on January 1st and is a four year term.   "I am honoured to accept the mandate of the Council to serve as Chairman of the International Rugby Board for another term," Lapasset said in a statement....

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  • IRB Chief to Step Down

    ... France and the Olympics in Rio in 2016,” said Miller. “The game has grown around the world and with its major events going to Asia and Eastern Europe for the first time the platform has been established for rugby to become a truly global sport.” Bernard Lapasset, chairman of the IRB added: “Mike has achieved much during his 10 years at the IRB which is a much stronger organisation than when he joined in 2002. The game is in great shape and the IRB is ready to take on the challenges of c...

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  • IRB Appoint Acting CEO

    ... new position on February 1st, while an independent recruitment process for a permanent successor to Mike Miller is conducted. Brophy has served as the IRB’s chief financial officer since 1996 and previously worked for KPMG and Diageo UK. IRB chairman Bernard Lapasset said: “I am delighted that Robert has accepted the role of acting chief executive of the IRB and acting managing director of Rugby World Cup Limited. He has a massive wealth of experience in the organisation and global Rugby go...

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  • IRB Appoint New Board

    The International Rugby Board (IRB) executive committee, acting in its role as the IRB Trust, have appointed the members of the Rugby World Cup Limited Board who will serve a four-year term to be effective from May 15, 2012. Joining IRB chairman Bernard Lapasset, IRB vice chairman Oregan Hoskins and acting IRB chief executive Robert Brophy on the board will be John O’Neill (Australia) and David Pickering (Wales). The appointments were unopposed. Former IRB chairman Dr Syd Millar did not seek r...

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