Atomic Sport

  • No Progress For Super League Attendances

    With the 2017 Super League now underway, Atomic Sport have extended their report monitoring attendances versus capacity into rugby league. They intend to monitor and comment upon developments in the 2017 season, but a review of the 2015 and 2016 attendance data shows that growth is negligible. Despite a record TV deal, it’s clear that there is significant scope for revenue growth off the pitch. The average occupancy at Super League matches in 2015 and 2016 seasons was just over 54%; the avera...

    Read more about "No Progress For Half-Full Super League Stadiums "...

  • Booming Year For Premiership Attendances

    The Aviva Premiership has had a booming year in 2016/17 with average attendances up 10.10% to 12,875 and average occupancy up 4.47% to 79.57% according to the latest findings of Atomic Sport. Wasps’ strong performance on the pitch this season has been matched off the pitch. Their growth has propelled the average figures upwards. Wasps have stormed to the top of the Premiership and into the semi-finals. Wasps have shown the biggest uplift in average occupancy this season which is doubly impre...

    Read more about "Booming Year For Premiership Attendances"...

  • AP Attendance Up 6.8% With Capacity For £10M More Across The League

    Average Aviva Premiership attendance is up 6.8% across the league this season so far from 11,696 to 12,496 compared to last year. Average stadium occupancy is up by 2.62% from 75.10% to 77.72% this season. Atomic Sport, the marketing agency helping clubs grow attendance and fan engagement, have studied attendances versus stadium capacity in Premiership Rugby so far this season. They have also identified and valued the incremental season ticket opportunity by multiplying empty seats by their seas...

    Read more about "AP Attendance Up 6.8% With Capacity For £10M More Across The League"...

  • Selling Season Tickets - A Leinster Case Study

    ... tickets are one of the most important revenue streams for football and rugby clubs in Ireland, the UK and across the Sporting world. In the week that Leinster announced that season ticket sales had reached over 10,000 for next season (2015-16) already, Atomic Sport directors Patrick Murphy and Stephen Quinn outline the thinking behind Leinster’s current campaign. Atomic Sport have been working with Paul Dermody at Leinster since 2014 on key projects such as understanding fans, segmenting...

    Read more about "Selling Season Tickets - A Leinster Case Study"...

  • Top 20 Stories Of 2015

    ... designed to increase the profitability of the Sevens World Series. As the 2014/15 rugby season drew to a close we discovered that Worcester’s promotion to the Premiership was worth £5 million and potentially up to £25 million in the long run, while Atomic Sport gave us a case study on Leinster’s data-led, integrated approach to selling season tickets for the 2015/16 season. In the summer, Running Rugby spoke to London Irish CEO Bob Casey about the transformation of the club behind the sc...

    Read more about "Top 20 Stories Of 2015"...

  • Rugby Winners At BT Sport Industry Awards

    The most creative, innovative and commercially successful work from the UK Sport industry over the last year was rewarded at the BT Sport Industry Awards last week. 1,750 industry peers, media and celebrities were in attendance, with awards in rugby going to Aviva for their sponsorship of the English Premiership, Essentially for their management of Wales and Lions star Leigh Halfpenny and HSBC for their backing of the British and Irish Lions, while Brian O’Driscoll was given an Outstanding Con...

    Read more about "Rugby Winners At BT Sport Industry Awards"...

  • RFU Awarded £12.6M By Sport England

    England Rugby has been awarded £12.6 million Sport England funding to help grow rugby participation across the country. Sport England acknowledged the RFU’s successful CBRE All Schools programme which has, to date, worked with 500 state schools without a tradition of playing rugby and in areas with highly-diverse communities. Through the Sport England investment the RFU will also create more opportunities to play informal, social and non-contact touch rugby as well as more chances to play rug...

    Read more about "RFU Awarded £12.6M By Sport England "...

  • Premiership Final Viewing Figures Hit Five-Year High

    Premiership Rugby has revealed that this year’s Premiership final achieved the best television viewing figures since 2010 with a peak audience of just short of 300,000. The top flight finale on Saturday May 30, which saw Saracens beat Bath 28-16, was watched by a high of 297,000 viewers live on BT Sport and then by an average of 338,000 people on the ITV highlights programme. The total live viewing figures for Premiership rugby in the 2014/15 season amount to over 8.9 million, which is up six...

    Read more about "Premiership Final Viewing Figures Hit Five-Year High"...

  • BT Sport Sponsors Scottish Sides

    BT Sport has struck a deal with the Scottish Rugby Union that will see it sponsor both of the Scottish RaboDirect PRO12 sides for the next four years. The agreement has added significance as Sky now has the rights to screen RaboDirect PRO12 matches, as well as the Heineken Cup, and BT Sport was recently on the wrong end of an Ofcom ruling that said Sky did not have to show its new rival’s adverts. BT Sport will now have a presence on the front of the Edinburgh and Glasgow shirts and around the...

    Read more about "BT Sport Sponsors Scottish Sides"...

  • Steele Announced as New Head of Youth Sports Trust

    The Youth Sport Trust have announced that former Rugby Football Union boss, John Steele will become its new chief executive from the 6th of February. Steele commented: “It is an absolute privilege to be appointed chief executive of the Youth Sport Trust.  I have often looked on with admiration at the work of the Youth Sport Trust and a large part of my motivation for joining the organisation is it's exceptional record of delivery and expertise. “In this, the Olympic and Paralympic year, we...

    Read more about "Steele Announced as New Head of Youth Sports Trust"...

Follow Us

LinkedIn Twitter RSS Feed

Follow us on Twitter

Twitter

Regular Features

Recruit Rugby Talent For Less

Special offer from £33+VAT for a 28-day listing. Until end November. Enter promo code "RL2018"

More jobs on people and jobs section.
Employers and candidates can register on www.rugby-jobs.com.