Scarlets Attendance Up 45% And Non-Rugby Activity Turns Profit

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20 November 2017

Concerts by acts such as Status Quo and UB40 have helped Parc y Scarlets a loss-making rugby stadium record a £500,000 profit according to a report on regional news last week.

The 14,000-capacity stadium opened in 2008 as a home for the Llanelli-based rugby region.

Scarlets officials recently gave a presentation to Carmarthenshire councillors on the commercial activities of last season's Pro 12 champions.

Despite non-rugby activities making a profit, the cost of running the team is about £1m more than it generates the report said.

Chief operations officers Phil Morgan told that the stadium had lost £100,000, but in five years, non-rugby stadium activities has seen a £600,000 turnaround to record a £500,000 profit.

Major reasons for this include the Castell Howell Food Expo, that brings together about 200 producers. A fireworks display has also sold out for the past two years, while it holds a Darts Masters event and has had acts including Jess Glynne, UB4O and Status Quo perform.

"The big challenge is the rugby income. What we get from the WRU, participating in Europe in the league," said Mr Morgan.

"It has grown, but there is still a gap (between what the region receives and the cost of running the side). That is the challenge."

In 2014, the region received £4,097,000 - a combination of television, competition participation fees, sponsorship cash and gate receipts. However, running the side cost £5,111,000.

For the current season, the Scarlets will generate about £6m but running costs

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